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Insights and data abound, but how does that get translated into a retail experience that actually gets your product noticed and sold?
Navigating the path to purchase has become as much a science as it is an art form. Understanding how consumers behave as shoppers is critical to the success of any brand. In today’s marketplace it is even more important that the dots be connected between the manufacturer, retailer, and the shopper.
Today high quality data from which insights can be gleaned abounds. What is actually done with that data becomes the key to a successful brand marketing initiative. Because 70% of brand selections still happen at the store level, now more than ever it’s important to partner with a company that has expertise in the actualization of shopper marketing data.
Rand’s primary focus is in managing the entire merchandising supply chain which includes everything at retail from the package itself to the display mechanism utilized to merchandise the product. No other company can take shopper marketing insights and turn them into at-retail marketing experiences that actually sell more product than Rand Diversified.
Any company can generate a nice rendering, but isn’t it more important to create a solution that actually meets your specific marketing objectives with the ability to be produced on-time and within budget?
Because Rand is not beholden to any type of manufacturing process or material substrate, our designers are free to create what's right for your specific promotion. With over a dozen designers on staff, no program is too big or too small.
Whether it’s packaging that meets sustainability initiatives or at-retail marketing solutions that cut through the clutter, Rand’s diverse in-house creative staff can handle it all.
Put us to the test with your most challenging packaging or display project and let us show you why the nation’s leading companies trust Rand with their most complex creative initiatives.
As the shift occurs at retail where less emphasis is placed on the display and more emphasis is placed on the packaging itself, how best should this gap be bridged?
Clean floor policies, shelf ready packaging, and sustainability initiatives; these are all buzz words that have come to be common place in the marketplace.
Today more than ever packaging has become a key marketing tool at retail. Ever greater levels of sophistication need to be implemented into how a brand positions its products to the shopper at the shelf level.
Rand has been ahead of the curve by providing unique packaging solutions that tie together every aspect of an effective at-retail marketing campaign for many years. From design implementation to the production machinery needed to produce the final product packaging, Rand has it all.
Can one company really have expertise in everything from OTC Pharmaceuticals to Consumer Electronics, from pre-packed corrugated PDQ displays to high-end permanent fixturing?
The short answer to that question is YES! When it comes to offering our clients the solutions that meet their needs at retail, no one has as wide an umbrella of services as Rand Diversified.
We truly believe that if the only tool you have is a hammer, every solution looks like a nail. Too many times companies try to provide a solution that best fits the machinery at their manufacturing facility.
Rand turns that notion upside down by creating and producing displays out of any material substrate. Our goal is to execute with excellence, providing solutions that meet your brand specific requirements, within budget, all while being delivered on-time. Every time!
How can the Merchandising Supply Chain be simplified so as to increase operational efficiencies, reduce overall costs, all while increasing speed-to-market?
In the struggle to realize actual savings year in and year out it is thought that over 50% of all merchandising costs are related to non-product or non-material segments. If this is the case then there is tremendous opportunity to reduce costs by improving operational efficiency. At Rand it’s the people, processes, and technology that drive supply chain efficiencies.
In today’s economy everyone is challenged to do more with less. It’s not enough to just be a trusted partner; it’s about the ability to mirror our customer’s internal manufacturing plant procedures within our external contract packaging facility.
It’s about developing measurable KPI’s that ensure we as well as our customers are Best-in-Class in all aspects of our respective business together. It’s what makes Rand Diversified different from all the rest…
How do you supply the highest quality product at the best possible price?
It’s more than just having state-of-the-art equipment; it’s about employing a highly skilled, permanent workforce dedicated to our clients’ unique merchandising needs.
Strategically located within our customers’ distribution networks, Rand Diversified has both the facilities, as well as the services necessary to meet all of your contract packaging needs.
Our nearly limitless contract packaging options include: primary packaging, secondary packaging, high-speed automation, pouching, solid dose packaging, steam applied shrink labeling, blister packing, and more…
RFP Initiatives are about saving money, while Shopper Marketing Initiatives are about insights and activation. Can these two coexist to create increased lift at retail?
As a full service contract packaging & at-retail marketing company, Rand has all the tools necessary to handle your specific program from inception to installation. With over thirty five years of experience working with the nation’s largest and most prestigious companies, our reputation speaks for itself. In many ways Rand functions as a little / big company: small and nimble to provide personal attention and service, yet big enough to execute complex multi-year contracts providing significant cost savings.
At the intersection of RFP driven costs savings and Shopper Marketing execution stands a diversified company who can help navigate the path to purchase by developing award winning packaging & displays that sell more product at retail. That diverse company is Rand Diversified…
Put us to the test today and include us on your next RFI, RFQ, or RFP